{"id":1953500,"date":"2022-07-13T04:00:00","date_gmt":"2022-07-13T08:00:00","guid":{"rendered":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/?post_type=tribe-knowledgebase&#038;p=1953500"},"modified":"2022-07-06T05:29:18","modified_gmt":"2022-07-06T09:29:18","slug":"create-custom-email-marketing","status":"publish","type":"post","link":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/create-custom-email-marketing\/","title":{"rendered":"Create Custom Email Marketing"},"content":{"rendered":"\n<p>It&#8217;s essential to create custom email marketing campaigns so that you can stay in touch with your event attendees throughout the event process. Sure, you can capture each oemail address manually and create your own email list, but we think there&#8217;s a better solution that will save you time and automate the process for you.<\/p>\n\n\n\n<p>With our <a href=\"https:\/\/theeventscalendar.com\/products\/promoter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promoter service<\/a>, you can create custom email marketing campaigns that are made specifically for your events with The Events Calendar and your tickets with Event Tickets Plus. Let&#8217;s take a look at how to set this up below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-need\">What you need<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/theeventscalendar.com\/products\/wordpress-events-calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Events Calendar<\/a> (free)<\/li><li><a href=\"https:\/\/theeventscalendar.com\/products\/wordpress-event-tickets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Event Tickets<\/a> (free)<\/li><li><a href=\"https:\/\/theeventscalendar.com\/products\/promoter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promoter<\/a> (premium subscription)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/evnt.is\/1b8y\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.theeventscalendar.com\/kb\/uploads\/2022\/07\/evergreen-ad-promoter-1024x384.png\" alt=\"\" class=\"wp-image-1953503\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-installation\">Installation<\/h2>\n\n\n\n<p>The first thing you&#8217;ll want to do is ensure that you have both The Events Calendar and Event Tickets installed and activated on your WordPress site. Don&#8217;t worry, they&#8217;re both free, so you can search for them in the WordPress Dashboard under <strong>Plugins &gt; Add New<\/strong>. For more information on installing a WordPress plugin, check out <a href=\"https:\/\/staging.theeventscalendar.com\/knowledgebase\/k\/downloading-and-installing-the-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">this Knowledgebase article<\/a>.<\/p>\n\n\n\n<p>Next, enter your Promoter license key under <strong>Events &gt; Settings &gt; Licenses<\/strong> and Save Changes. You can find your license key at <a href=\"https:\/\/theeventscalendar.com\/license-keys\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/theeventscalendar.com\/license-keys\/<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/images.theeventscalendar.com\/kb\/uploads\/2022\/07\/Screen-Shot-2022-07-05-at-1.38.48-PM.png\" alt=\"Promoter license key\" class=\"wp-image-1953501\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-the-promoter-quick-start-guide\">Using the Promoter Quick Start Guide<\/h2>\n\n\n\n<p>Next, head over to <a href=\"https:\/\/promoter.theeventscalendar.com\/welcome\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/promoter.theeventscalendar.com\/welcome<\/a> and follow the prompts on the screen. You&#8217;ll be asked to enter your Promoter license key again, so keep that number handy!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/images.theeventscalendar.com\/kb\/uploads\/2022\/07\/Screen-Shot-2022-07-05-at-1.48.14-PM.png\" alt=\"Promoter Quick Start Guide for custom email marketing\" class=\"wp-image-1953504\"\/><\/figure>\n\n\n\n<p>Click on <strong>Next: Your Profile<\/strong> to continue to the next step. There, you&#8217;ll review your account details and create a password for your Promoter account. Then you can select your website in the following step.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.theeventscalendar.com\/kb\/uploads\/2022\/07\/Screen-Shot-2022-07-05-at-1.51.57-PM.png\" alt=\"Select your website to begin syncing your events with Promoter\" class=\"wp-image-1953505\" width=\"676\" height=\"263\"\/><\/figure>\n\n\n\n<p>After that step, you&#8217;ll need to authorize Promoter to access your events on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/images.theeventscalendar.com\/kb\/uploads\/2022\/07\/Screen-Shot-2022-07-05-at-1.53.07-PM.png\" alt=\"Authorize Promoter to sync with your site\" class=\"wp-image-1953507\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sync-your-events-with-promoter\">Sync your events with Promoter<\/h2>\n\n\n\n<p>Once you have completed the authorization, you can begin to sync your pre-existing events with The Events Calendar on your WordPress site with Promoter. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:var(--global-palette8)\"><strong>Note:<\/strong> Events must include a ticket and have at least one attendee to sync.<\/p>\n\n\n\n<p>Once you sync your events, you&#8217;ll be able to see them in Promoter and begin scheduling your custom email marketing campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/images.theeventscalendar.com\/kb\/uploads\/2022\/07\/Screen-Shot-2022-07-05-at-2.12.09-PM.png\" alt=\"Events have synced with WordPress and Promoter and you can now begin sending custom email marketing campaigns.\" class=\"wp-image-1953508\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-custom-email-marketing\">Create custom email marketing<\/h2>\n\n\n\n<p>To begin creating your email marketing campaigns, click on the event you&#8217;d like to start with. There, you&#8217;ll see three options:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a href=\"https:\/\/staging.theeventscalendar.com\/knowledgebase\/k\/create-scheduled-messages-in-promoter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scheduled Message<\/a><\/strong>: allows you to send a message to your attendees now or schedule it for later.<\/li><li><strong><a href=\"https:\/\/staging.theeventscalendar.com\/knowledgebase\/k\/triggered-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Triggered Message<\/a><\/strong>: automatically sends messages based on an action performed by an attendee.<\/li><li><strong><a href=\"https:\/\/staging.theeventscalendar.com\/knowledgebase\/k\/what-is-a-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create a Campaign<\/a><\/strong>: choose a collection of pre-made <a href=\"https:\/\/staging.theeventscalendar.com\/knowledgebase\/k\/what-is-a-shortcut-in-promoter\/\" target=\"_blank\" rel=\"noreferrer noopener\">shortcuts<\/a> to quickly generate a campaign for your events.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/images.theeventscalendar.com\/kb\/uploads\/2022\/07\/Screen-Shot-2022-07-05-at-2.26.39-PM.png\" alt=\"Create a new message for your event attendees with Promoter\" class=\"wp-image-1953509\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-next-steps\">Next steps<\/h2>\n\n\n\n<p>Now that you&#8217;re all set up to send out your emails, there&#8217;s so much more to learn with Promoter. Check out our <a href=\"https:\/\/staging.theeventscalendar.com\/knowledgebase\/guide\/promoter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promoter Guide<\/a> for even more information on how to use our tools to customize your email marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s essential to create custom email marketing campaigns so that you can stay in touch with your event attendees throughout the event process. Sure, you can capture each oemail address manually and create your own email list, but we think there&#8217;s a better solution that will save you time and automate the process for you&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":1955565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_swpsp_post_exclude":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[118,41],"tags":[],"stellar-product-taxonomy":[160],"class_list":["post-1953500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promoter","category-getting-started","stellar-product-taxonomy-promoter"],"acf":[],"taxonomy_info":{"category":[{"value":118,"label":"Email &amp; Marketing"},{"value":41,"label":"Getting Started"}],"stellar-product-taxonomy":[{"value":160,"label":"Promoter"}]},"featured_image_src_large":["https:\/\/images.theeventscalendar.com\/kb\/uploads\/2023\/02\/social-share-1024x538.png",1024,538,true],"author_info":{"display_name":"Jaime Marchwinski","author_link":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/author\/jaimetri-be\/"},"comment_info":0,"category_info":[{"term_id":118,"name":"Email &amp; Marketing","slug":"promoter","term_group":0,"term_taxonomy_id":118,"taxonomy":"category","description":"","parent":61,"count":31,"filter":"raw","term_order":"0","cat_ID":118,"category_count":31,"category_description":"","cat_name":"Email &amp; Marketing","category_nicename":"promoter","category_parent":61},{"term_id":41,"name":"Getting Started","slug":"getting-started","term_group":0,"term_taxonomy_id":41,"taxonomy":"category","description":"","parent":0,"count":67,"filter":"raw","term_order":"0","cat_ID":41,"category_count":67,"category_description":"","cat_name":"Getting Started","category_nicename":"getting-started","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/posts\/1953500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/comments?post=1953500"}],"version-history":[{"count":1,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/posts\/1953500\/revisions"}],"predecessor-version":[{"id":1955825,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/posts\/1953500\/revisions\/1955825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/media\/1955565"}],"wp:attachment":[{"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/media?parent=1953500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/categories?post=1953500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/tags?post=1953500"},{"taxonomy":"stellar-product-taxonomy","embeddable":true,"href":"https:\/\/staging.theeventscalendar.com\/knowledgebase\/wp-json\/wp\/v2\/stellar-product-taxonomy?post=1953500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}